A concomitant requirement to providing this added value to the clients is to try to derive that extra insight from the data. Additionally, as more consumer decisions are based on the emotional rather than mere functional appeal of products, research techniques need to derive the underlying consumer choice factors, rather than merely ask them.

  We do this through application of advanced statistical analysis techniques and modeling methodologies. Discrete Choice Modeling and Conjoint Analysis are used to help companies optimize their product bundles and configurations. C&RT and CHAID are used to identify the optimal target groups and segment the market. Regression analysis, factor analysis and correspondence analysis are source of the other techniques regularly used to derive extra value from the data.

  However, market research is not about research techniques and methodologies, market research is about helping our clients take better marketing decisions, and helping them derive a better return from their marketing investments. We make sure that we use the best tools available to achieve this.

　　提供客户高附加值的服务就是从数据中提炼额外的视角。此外，更多消费者的决定是基于感性的判断而不是
  仅仅产品功能上的需求，调研技巧需要提炼影响客户决策判断的因素，而不是简单的去询问客户。

　　我们通过高级数据统计技巧和模型测试来做市场分析。离散选项模型和联合分析可来帮助公司优化产品的高
  低配置。C&RT and CHAID是用来区分目标客户群和市场的工具。其他可以使用的技术手段比如回归分析，因子
  分析，？？分析，也可把枯燥的数据变得更有价值。

　　但是，市场调研并不是简单的调研技巧和方法的运用，而是帮助客户做更佳的市场决策，从市场投资中获取
  更多的回报。我们保证我们将运用最佳的工具来实现这个目标。