Over many years TNS has been investing in standardizing certain research methodologies and procedures for certain common research problems. Coupled with our years of experiences and the resultant database, we have created certain unique and powerful branded solutions to help our clients address their key marketing issues:

is our tool for concept and copy testing. It can be used in the early stage of creative conceptualizing as well as to test the final TV commercial. A database of over 8,000 pre-tests is available to compare and benchmark the performance of the client’s brand or concept.

NeedScope is branded solution to help you segment your market and optimally position your brands. While most companies use basic concepts of consumer segmentation based on consumer needs (cluster analysis being the most used and abused procedure to achieve this) very few have research tools which are sharp enough to sense and measure emotional needs in addition to the more obvious tangible functional needs.

Conversion Model helps our clients understand the strengths and vulnerabilities of the current brands through the concept of “commitment”. Commitment goes beyond satisfaction – history tells us that many satisfied customers still leave the brand and several dissatisfied customers continue to use the brand (though many a times continuously complaining ).

is our product to conduct customer satisfaction studies, again using the concept of commitment. Customer Score uses powerful statistical procedures to identify the key division of consumer satisfaction. The product also provides a tool for “what – if ” analysis for clients to understand the pay-offs in terms of improved satisfaction by instituting corrective action in certain specific areas.

is our solution for brand and advertising tracking. A flexible and sophisticated approach, harnessing data from multiple sources to develop client specific learning and models. A user friendly software allows the clients to do analysis themselves and test hypothesis.

　　相当长一段时间以来， TNS一直在对一些常见的（市场）研究问题进行调查分析，以使其研究方法和流程标准化。得益于我们多年的经验和（市场营销方案）结果数据库，我们发展创造了一些独特而又有效的品牌（推广和管理）解决方案，来帮助我们的客户处理他们营销中的关键核心问题。

ADEVAL是我们用来做概念和备份测试的工具。它被用在早期概念开发和测试电视广告样稿阶段。我们拥有超过8000个预备测试的数据库跟客户的品牌概念的效果做对比，并建立基准样本。

NeedScope就是这样一个品牌解决方案：它帮助你对市场进行细分，并且优化你的品牌定位。大部分公司使用基于消费者需求的市场定位的最基本的概念（在这里，群体分析是最常用，但往往也是最容易被误用的操作程序）， 他们中很少（公司）有足够敏锐有效的研究工具，使得我们能够觉察并测量（消费者的）情感需求，而不仅仅是更加外显的功能需求。

CONVERSION MODEL 通过“忠诚度”的概念可帮助我们的客户理解目前品牌的长处和短处。忠诚度超越满意度。历史告诉我们许多满意的客户仍旧会放弃某些品牌而一些不满意的客户会继续忠于某些品牌。尽管抱怨不断。

CUSTOMER SCORE 也是运用忠诚度概念来研究客户满意程度而开发的产品。它使用强有利的数据统计工具来细分客户的满意度。该产品同时还提供“假设条件”的分析使客户更深刻理解在某些特殊的领域采取纠正措施提高客户满意度而得到的回报。

MARKEYWHY 是我们为了跟踪品牌和广告效果而开发的工具。它是一种灵活并且十分成熟的方法，综合来自各个方面的数据建立特殊的模型。该产品用户界面十分友好，可使客户独立分析，做假设测试。