TNS has been operating a consumer panel in China since 1997. Our panel is spread over 15 cities in China, representing the most affluent and dynamic part of the China market. Over 10,000 households in these 15 cities record their purchase of FMCG products every week. The information recorded includes – the brand bought, the quantity bought, the source of purchase and the price paid.

  This information is a valuable aid to continuous evaluation of brands’ performance, providing indicators such as brand penetration, quantity share and value shares. Many large and important multinational companies in China – including Unilever, P&G, Sara Lee, Bright Dairy and General Mills – use this information as an integral part of their decision making.

  Even more importantly, the continuity of the data provides invaluable opportunities to diagnose the brands’ performance and understand consumer behavior:

﹡ How many of the brands’ user are loyal users
﹡ How large are the heavy, medium and light user segments
﹡ Which brands are my brand gaining share from
﹡ Which brands are threatening my brand
﹡ What is the profile of the secure and valuable users

  TNS is in fact the world leader in Consumer Panels ( recently rebranded as TNS Worldpanel ) and does this business in more than 20 countries globally in Asia, Europe and he Americas.

　　TNS从1997年开始在中国开展家庭消费品研究业务。我们的零售研究覆盖中国15个城市，研究结果生动地展现了丰富多彩中国市场的最新动态。在15个城市对10,000个家庭每周的快速消费品采购做跟踪记录。这些被记录的信息包括- 购买的品牌、数量、购买地点和价格。

　　这些信息为我们持续地评估品牌表现已及提供品牌市场覆盖率、市场价格、数量占有率等指示信息提供了很有价值的参考。许多大型的跨国公司例如联合利华，宝洁，光明乳业，莎莉中国和通用磨坊等均以此项研究提供的信息作为重要的决策依据。

　　更重要的是，这些持续性的数据为诊断品牌表现和理解消费者的行为提供了无价的机会：

　　﹡ 这个品牌有多少忠实的用户
　　﹡ 品牌的重度、普通、轻度用户市场分额
　　﹡ 我们的品牌的消费者是由哪些品牌转换来的
　　﹡ 哪些品牌对我们的品牌产生威胁
　　﹡ 我们最可靠和有价值的用户是什么样的

　　公司可以定期订阅零售研究数据（获得月度或季度报告）或者一次性购买某一时间段的分析报告。

　　TNS是世界领先的家庭消费品研究专家（最近TNS重新将其品牌定为“TNS Worldpanel”），同时在亚洲、美
    洲和欧洲20多个国家从事零售研究。